THE CUSTOMER’S REQUEST
The design of the previous Apreamare.it site was at first glance rather obsolete – at least 6-7 years old – and not very effective as a whole.
The range in particular was not adequately presented, poor impact of the photos and technical descriptions, navigation too fragmented, the ‘boxed’ layout did not involve the user and the contents, especially textual, appeared compressed.
The general requirement and our solution is summarized in some key aspects, in relation to the specific target of the brand and product:
harmonious and clean, elegant layout with prominent visual elements, great use of images for immediate evidence of the
brands and models, in order to create a rapid appeal with the user.
Rational design based on the correct identification of all elements, graphical and textual.
The layout created and chosen meets these requirements: making the user a simple browsing experience, thanks to a complex use of graphic features and modern technical solutions inspired by the most effective web design, with the particularity of the ‘full width’ choice or full screen layout to take full advantage of all the graphic options.
Cose Belle D’Italia Group
Web Design CMS WordPress