{"id":9970,"date":"2016-08-25T10:39:34","date_gmt":"2016-08-25T09:39:34","guid":{"rendered":"http:\/\/dynamicstudio.it\/?p=9970"},"modified":"2016-09-26T17:06:45","modified_gmt":"2016-09-26T16:06:45","slug":"la-tecnologia-video-di-axis-communications-al-servizio-delle-vendite","status":"publish","type":"post","link":"https:\/\/www.dynamicstudio.it\/index.php\/2016\/08\/25\/la-tecnologia-video-di-axis-communications-al-servizio-delle-vendite\/","title":{"rendered":"La tecnologia video di Axis Communications al servizio delle vendite"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text p_margin_bottom=&#8221;20&#8243; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>La tecnologia video di rete, cuore della specializzazione di Axis Communications, rende pi\u00f9 facile acquisire\u00a0informazioni sul comportamento dei clienti utilizzabili in chiave marketing e di incremento del business.<\/p>\n<p>A differenza dei sistemi tradizionali, che spesso richiedono il coinvolgimento di pi\u00f9 persone, tra cui consulenti esterni, e tra l\u2019altro sono meno precisi e accurati, consente di acquisire rapidamente una panoramica completa degli spostamenti della clientela all\u2019interno del punto di vendita.<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>Informazioni preziose per gestire il business<\/h3>\n<p>Integrabile con i sistemi POS e IT in dotazione al retailer, la tecnologia video di rete, unita all\u2019installazione a bordo camera di un\u2019applicazione per il conteggio delle presenze, prospetta <strong>un punto di forza nella visione immediata dell\u2019afflusso dei clienti<\/strong>, dei loro spostamenti in negozio in fasce orarie specifiche e delle loro reazioni, confrontabili su mappe grafiche.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][mk_blockquote style=&#8221;line-style&#8221; font_family=&#8221;none&#8221; align=&#8221;left&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]Si ottengono cos\u00ec informazioni preziose (i cui dati statistici, relativi a uno o pi\u00f9 negozi, sono accessibili in tempo reale) per ottimizzare, modificando il layout, la disposizione delle merci, identificando zone \u201ccalde\u201d, \u201ccolli di bottiglia\u201d, aree morte e\u00a0per valutare l\u2019impatto di iniziative marketing e pubblicitarie.[\/mk_blockquote][vc_column_text p_margin_bottom=&#8221;20&#8243; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>La forza della collaborazione<\/h3>\n<p>Solution Partner di Axis Communications da 12 anni \u00e8 Dynamic Studio srl che, iniziando ad approcciare il retail\u00a0nel 2004, si \u00e8 proposta da subito di creare <strong>soluzioni semplici, scalabili, integrabili, che sfruttano l&#8217;intelligenza della telecamera riducendo hardware e tempi d\u2019impianto.<\/strong><\/p>\n<p>Le soluzioni Cognimatics gestite a bordo della telecamera che ne fanno, al di l\u00e0 della sicurezza, anche una soluzione\u00a0tecnologica marketing oriented, raccolgono, nel rispetto della privacy, le informazioni in un unico server: nel datacenter di Dynamic Studio o del cliente.<\/p>\n<p>Qui avviene l\u2019elaborazione dei dati e la creazione di statistiche customizzabili integrabili con i sistemi gestionali del retailer, che non necessita pi\u00f9 di postazioni di lavoro gravanti sullo spazio e l\u2019estetica dello store spesso con maggiori costi di manutenzione.<br \/>\nDynamic Studio collabora oggi con partner commerciali, studi legali e di progettazione.<br \/>\nPer garantire un servizio completo, ha attivato un <strong>team dedicato alle normative sull&#8217;impiego di telecamere in ambienti di lavoro<\/strong>, per proporsi come fornitore tecnologico e insieme consulente specializzato nella risoluzione delle problematiche di vendita.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n[mk_highlight text=&#8221;Fonte originale: articolo tratto e gentilmente fornito da Largo Consumo (10\/2014)&#8221; text_color=&#8221;#ffffff&#8221; bg_color=&#8221;#fa7302&#8243; font_family=&#8221;none&#8221;]\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Per maggiori informazioni sull\u2019applicazione o per la programmazione di una dimostrazione contatta il nostro ufficio commerciale ai seguenti recapiti:<br \/>\n<a href=\"mailto:commerciale@dynamicstudio.it\">commerciale@dynamicstudio.it<\/a>\u00a0o al 02.36545063.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La tecnologia video di rete, cuore della specializzazione di Axis Communications, rende pi\u00f9 facile 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